Digital Marketing/ Website Development
Handpicked to devise and implement strategies and tactics for marketing, sales, branding, and e-commerce. Lead and manage integrated conventional and digital marketing efforts that include SEO, PPC, email marketing, social advertising, videos, promotional media and the use of marketing automation technology. Created catalog and brochures that revamped the image of the company.
- Prepared sales data report, growth and sales charts of top selling products, worked on optimizing the products portfolio for the website, implemented categorization.
- Successfully completed compelling branded content creation for landing pages; used HTML, CSS, and Photoshop to build, edit and manage website.
- Calculated lifetime value of customers segments and made decision on which sales channel to pursue.
- Prepared marketing plan, marketing budget, competitive and industry analysis, value chain analysis, account based marketing tactics and provided recommendations.
- Coordinated with creative agency photographic material for new catalog, brochures and website.
- Production of marketing campaign for product push strategy, created email, video and landing page that strategically positioned the product in a differentiation strategy.
- Selected web design agency for new website redesign and coordinated photographic material as well as catalog development.
Attract Customers Now
Digital Marketing/ Advertising
• Improved Google analytics reporting by setting up goals and customized reports, tracked weekly ads conversions metrics
• Set up ads for new Facebook campaigns, researched target audience, managed $10k budget in Facebook advertising
• Obtained Infusionsoft Certified Partner certification then launched email campaigns for clients’ accounts
Feedback management/ Email campaigns
We were retained by Google for a project called “close the loop” where we addressed customer satisfaction and metrics on how to improve it. Some of the accomplishment we had were:
- Improved weekly reporting on results of consumer feedback campaigns both for email and suggestions
- Participated in launch of 1 to 1 support, coordinating with call center and testing on resolution of errors for Gmail, Maps, and Chrome
- Created forecasting of impression rate until the end of the quarter for suggestions
- Created executive summary, providing recommendation and insights on how to increase the response rate and the number of surveys, analyzed situation
- Reported quarterly email campaigns looking at ways to reduce the DSAT and classifying feedback in tags
- Set up meetings with product support managers to understand pipeline for Q3 and the use of email templates
Managed social media campaigns, growth hacking, increased brand awareness through posting on Twitter, Linkedin, Facebook and Google plus, created email marketing campaign with MailChimp.
Worked on branding, logo development, slogan, elevator pitch, and product market/fit for portfolio companies