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So what is marketing?

So what is marketing?

The textbook definition of marketing is that marketing is the science that creates, captures and sustains value. This intriguing definition implies a few concepts. First you create value through an innovative, differentiate product. Then you capture it through...
World economy since 2000

World economy since 2000

I will start by analyzing how the world economy developed since the year 2000. With the burst of the technology bubble in the year 2000 due to the rapid widespread of the internet and e-commerce that led to above normal valuations, the world economy started to shrink...

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